About | Omar Rostom

Every project begins with curiosity.
I take time to understand the context.

Asking questions, researching, and listening closely. From there, I define the real problem and look for thoughtful, creative ways to solve it. Whether I’m building a brand or designing a user interface, my focus stays the same: clear ideas, intentional choices, and visuals that resonate. I believe good design doesn’t just look good, but it works, communicates, and leaves a lasting impression.

Services

Brand, Graphic, Product & UI/UX Design

Tools: Adobe Illustrator, Photoshop, InDesign, XD, Figma, Webflow, Framer, Jitter, Procreate, Relume

Branding

I craft visual identities that reflect values and set you apart from logos and color palettes to full brand systems and guidelines.

Brand audit

Brand strategy

Visual identity

Brand Guidelines

Graphic Design

Posters, packaging, editorial, or social content: I translate ideas into visuals that speak clearly and memorably across mediums.

Social Media Assets

Packaging Design

Print & Digital Collateral

Editorial Design

UI/UX Design

I design intuitive, aesthetic digital experiences, websites, apps, and interfaces, balancing usability with bold visual storytelling.

UX Research

Wireframing & Prototyping

Design Systems

UI Design

Approach

How do i work

My approach is my key to success. Clear, focused and effective.

Branding & Graphic Design

Discover

I dive deep into the brand, audience, and context to understand the story and what makes it unique.

Define

I define the direction through visual research, moodboards, and strategic choices that shape the creative approach.

Design

I design with intention, crafting visual identities, layouts, and assets that align with the brand’s voice and values.

Deliver

I deliver complete systems, from brand guidelines to ready-to-use files, ensuring clarity and consistency across every touchpoint.

UI/UX Design

Research

I start with research digging into user needs, business goals, and product context. I conduct audits, interviews, or desk research, whatever helps clarify the real problem.

Structure

I shape the experience, sketching flows and wireframes to define structure and logic. From there, I build interactive prototypes to bring ideas to life and gather early feedback.

Design

I design interfaces that are clear, engaging, and aligned with the brand, always balancing aesthetics with usability and accessibility.

Test & Deliver

I test and refine, using usability testing and iteration to make sure everything works well in real hands. Then i prepare detailed handoffs with systems that scale.